With Maitreyee Kalaskar as creative lead, I developed the visual direction for BigBasket’s Ganesh Chaturthi campaign across the app homepage and themed shopping pages. I paired deep plum, soft pink, and gold for a warm, festive tone. Simple shapes and playful interactions between Ganesh and Mushak gave the campaign a visual story that carried across the shopping experience.
With Maitreyee Kalaskar as creative lead, I developed the visual direction for BigBasket’s Ganesh Chaturthi campaign across the app homepage and themed shopping pages. I paired deep plum, soft pink, and gold for a warm, festive tone. Simple shapes and playful interactions between Ganesh and Mushak gave the campaign a visual story that carried across the shopping experience.
With Maitreyee Kalaskar as creative lead, I developed the visual direction for BigBasket’s Ganesh Chaturthi campaign across the app homepage and themed shopping pages. I paired deep plum, soft pink, and gold for a warm, festive tone. Simple shapes and playful interactions between Ganesh and Mushak gave the campaign a visual story that carried across the shopping experience.
Client: BigBasket
Client: BigBasket
Client: BigBasket
Went live on 5th September
Went live on 5th September
Went live on 5th September
I used the early sketches to explore how familiar festive motifs could tell a story through gesture and movement. Playing with composition and character interactions helped shape the campaign’s visual direction.
I used the early sketches to explore how familiar festive motifs could tell a story through gesture and movement. Playing with composition and character interactions helped shape the campaign’s visual direction.
I used the early sketches to explore how familiar festive motifs could tell a story through gesture and movement. Playing with composition and character interactions helped shape the campaign’s visual direction.
Ganesh Chaturthi Homepage
Ganesh Chaturthi
Homepage
